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Website Design & Branding Portfolio

Create a cohesive online presence with a custom-built, SEO-ready Wix  website tailored to your books, brand, and audience.

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Andri E. Elia – Worldmaker® Universe

I was invited to bring the rich, multi-layered Worldmaker® Universe to life through a visually compelling, SEO-focused author website. The goal was to create an immersive online presence that reflects the series’ intricate sci‑fi/fantasy world, showcases her novels, and connects with existing and potential readers.

Key Objectives

  • Craft a mobile-responsive, SEO-friendly Wix website aligned with the brand identity

  • Highlight the Worldmaker of Yand‑Yildun trilogy (Yildun, Polaris, Eltanin) with dedicated book pages, synopsis, reviews, and purchase links

  • Integrate visual assets like character silhouettes, maps, and series logos

  • Embed author bio, awards, and scientific background to reinforce credibility and depth

  • Add strategic calls-to-action (CTA) for newsletter signup, book purchases, and upcoming releases

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Design & Execution

Visual Theme & Branding
The website uses cosmic textures, starfield backgrounds, and minimalist iconography to echo the dual themes of science and fantasy. High-resolution cover art is showcased with alt-text ("Worldmaker of Yand‑Yildun cover") for SEO. Navigation includes clear genre filters and purchase links to Amazon, Goodreads, and other retailers.

Author Profile & Credentials
Andri’s background as a Ph.D. scientist, immigrant journey, and awards were presented in a clean, narrative “About” page. Sections highlight her patent work, scientific credentials, and literary awards—connecting expertise with storytelling authority.

Series Showcases
Each book title (Yildun, Polaris, Eltanin) includes series visuals, synopsis, standout reviews (Goodreads and BookTrib), Goodreads integration, and CTA buttons like “Shop Now” and “Learn More.” 

Responsive UX & SEO
Pages are structured with heading hierarchies (H1 for book titles, H2s for reviews), fast-loading assets, and mobile-optimized layouts. Rich previews with alt-text and meta tags ensure high search visibility for terms like “Worldmaker Universe,” “Andri E. Elia author,” and individual book names.

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Results & Impact

  • Strong Brand Presence: The site reflects the depth of the Worldmaker® series through cohesive visuals and structured storytelling

  • Enhanced SEO Visibility: Optimized content and headings improved Google presence for keywords like Worldmaker fantasy series and Andri E. Elia books

  • Improved User Engagement: Integration of reviewer quotes and retailer links increased reader time-on-site and click-throughs to purchase

  • Effective Author Branding: Andri’s science background and family narrative were woven into a compelling author story that connects with readers

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